woman | moonfitness

The Under Armour What’s Beautiful campaign has been causing quite a buzz in the fitness industry lately. Woman from all over have been committing themselves to live a healthier lifestyle by achieving a goal they never thought possible or one that they never had the motivation to go out and accomplish.

Bless this campaign.

I love it.

To all you woman who already appreciate your body and love yourself for WHO you are, congratulations. You’ve achieved a feat it takes some woman a lifetime to achieve. If you love yourself unconditionally, no matter what shape or size you are, then your life must be feeling pretty fulfilled already.

That’s an issue in society today that needs a serious makeover. Self-esteem. Self-worth. Self-value. Self-this/Self-that. The body is more than what society says it is; I believe it deserves much more credit. It can do things, be things, make things, create things. The body itself can be a work of art. It can lift people up or tear them down. How you move your body, what you do with it, how you present it, how you challenge it…all of these things add up. You are WORTH something…in fact, you are probably worth a lot more than you think.

You’re more than just a body. There’s beauty on the inside as well as the outside and both of them are what make you unique.

When I think back to the 21 years of my life I can remember a few moments where I yearned to be or look like someone else.

Age 4: Skinny, beautiful, blonde haired Barbie (click here for more information on the Barbie effect)

Age 7: Slender, damsel in distress, Cinderella

Age 10: Cute, sweet, innocent Brittany Spears

Age 15: the ~~hundreds~~ millions of skinny woman in ads and movies

And so on….

Image plays a huge role in the media. It says you MUST look like this or you must look like that. It’s time for a revolution.

What we woman need to start doing is focusing on ourselves. Our actions. Our happiness. Positive energy, people. This campaign is wonderful because it redirects our attention to ACHIEVEMENTS and the beauty of goals. Basically, it’s time to get off your butt of the couch, set your mind to something and go out there and DO IT for your own sake, nobody else. Don’t focus on what you look like, how far you have to go, why you weren’t born with a model’s metabolism but start thinking of your body in terms of art. Because that’s what it is, right? You can mold it, shape it, work it, move it and do a ton of other things. Things that you can’t do without putting a little effort into it.

Stop focusing on the outside and start focusing on feeling good.

It’s pretty simple. Do good to feel good.